THE OFFICE OF ROAD SAFETY
When it comes to their ride, most Australians care more about the size of the donk (engine) and sickness of the rims (wheels), than how likely it is to get you killed on a remote highway in the outback. Fortunately for us, the Office of Road Safety wanted to keep these particular Australians alive.
TVC
Following a successful launch – where every life saved on Australian roads was probably due to our TVC – the client challenged us to explain the particulars of some very boring but important safety innovations. In print media. After tearing up the brief in frustration, we found our inspiration.
